Anzens

The Product

Anzens is a platform that enables companies to pay employees, contractors, and partners across borders using USDA, a fully reserved Cardano-native stablecoin. It reduces fees, delays, and bureaucracy while allowing receivers to withdraw funds locally without exposure to crypto volatility.

The Problem

Cross-border payments are slow, expensive, and complex. Companies faced:

• High transaction fees
• Long settlement times
• Heavy bureaucracy and intermediaries

People receiving payments faced delays and unpredictable exchange rates, limited access to traditional banking, and confusion around crypto concepts required to get paid. DeFi concepts like wallets, recovery phrases, and minting introduced friction and caused users to drop off or make critical mistakes.

My Role

• Led discovery and competitive research
• Worked closely with PMs, engineers, and partners to define requirements
• Designed onboarding and transaction flows for companies and receivers
• Translated DeFi mechanics into understandable, finance-familiar interactions
• Designed and documented a partner backoffice so stakeholders could manage users and transactions
• Built and maintained the design system
• Ran usability testing and iterated based on real user feedback
• Supported QA and UAT through launch

Outcomes

• Company onboarding increased, with early adoption from the US and Gulf countries
• Onboarding abandonment dropped after simplifying flows and clarifying recovery-phrase handling
• Support tickets decreased, especially around wallet creation and security concepts
• Partners moved from manual spreadsheets to a dedicated backoffice, reducing approval errors and operational friction
• Stakeholders gained confidence to onboard new companies and scale operations